To reinforce the commitment to business operations under the policyEco-Wellness Innovation, the Bayer Group has continuously developed eco-friendly paint innovations. The consistently top-rated product, ‘Beger Cool’, continues to receive positive feedback from consumers, along with the guarantee of the Product Innovation Awards 2021.
Dr. Worawat Chaiyosburan, CEO of Bayer Group, stated thatBeger Coolis a product we are dedicated to continuously developing because it is a type of paint that meets the lifestyle needs of Thai people who must face the climate conditions of Thailand, which is a hot city regardless of the season. Coupled with urban expansion, the close proximity of buildings leads to heat accumulation in all areas. The paint that can effectively reflect and block heat is suitable for the residences of Thai people. Regarding ‘Beger Cool’, Bayer considers itself the first in the Thai paint market to introduce the“Microsphere Ceramic”technology, the same innovation used by NASA to coat the surface of spacecraft to reduce heat from friction during ascent into the atmosphere and re-entry to Earth, to develop and enhance building paints. It has properties that reflect and block heat like a thermal insulation foam, achieving up to 97% effectiveness, thereby reducing the heat transfer through walls into homes. The benefit is that homeowners or residents can enjoy a cool and comfortable home, saving up to 32% on electricity bills annually based on actual testing, and surpassing all products by utilizing Diamond Bond technology to enhance the adhesion strength of the paint, making it durable, vibrant, and lasting over 15 years.
Moreover, we have continuously campaigned to reduce global warming to help create a better living environment for Thai people, such as organizing the “One Wall One World” activity, which aims to encourage everyone to paint one wall with Beger Cool—if homes are not hot, the world will not be hot. One wall unites us in reducing global warming together. Since walls painted with Beger Cool not only block heat from entering the home but also the molecules in the paint help prevent excessive heat caused by the Urban Heat Island phenomenon. This has brought the highest pride to Bayer by receiving the National Outstanding Innovation Award, being the first and only one in Thailand to receive this prestigious award.
“Last month, we learned the results of the product innovation awards, where ‘Beger Cool’ received theProduct Innovation Awards 2021in the paint product category, which makes Bayer confident that the key to success comes from trust in quality and continuous dedication to development. The company will continue to adhere to the principle of producing quality products for consumers under the Eco-Wellness Innovation policy,” Dr. Worawat concluded.
