Bayer reinforces its position as a two-in-one paint leader by launching Bayer Shield Grip Tech to stimulate the market.

Beger Group Co., Ltd. reinforces its leadership in 2-in-1 paint by launching a campaign to stimulate the market for steel paint withBegerShield GRIPTECH 2 IN 1a family of Beger steel paint showcasing flawless performance ‘Grip Gloss, Fast Dry, Rust-Free, Good for All Steel’ beautiful, durable, and cost-effective, suitable for all surfaces, with complete properties in one can. The paint dries quickly, reducing steps, and there is no need for a rust-proof primer, drying up to 24 times faster than conventional oil-based paint. This innovative paint meets user needs, saving time, effort, and money, completing work quickly within 1 hour.

Dr. Worawat Chaiyosburan, CEO of Beger Group, stated that after the launch of BegerShield GRIPTECH 2 IN 1 in 2021 and receiving positive feedback from consumers, to reinforce its position as a leader in 2-in-1 paint innovation and steel paint, we are launching a new campaign to stimulate the market while building consumer confidence by delivering high-quality innovative products. With the Eco-Wellness Innovation commitment, we are dedicated to creating innovations that care for health and the environment for a better quality of life, maintaining our position as a long-standing leader in innovative paint that has won consumers’ hearts.

Beger has therefore developed products that are distinctive, different, and sustainable, utilizing world-class manufacturing technology to create products that meet intelligent usage needs. Beger products have evolved towards more convenient and time-saving applications, especially products with complete properties in one can, in a 2 IN 1 format, with fast-drying performance, reducing the steps of primer paint, and including paint quality that lasts longer to reduce production, enhancing environmental friendliness.

Beger Group Co., Ltd. launched the BegerShield GRIPTECH 2 IN 1 product, a family of Beger steel paint that has been developed to exceed professional usage needs, targeting mainly craftsmen/contractors and homeowners who enjoy DIY projects. With complete properties in one can, the paint is beautiful, durable, and time-saving, drying up to 24 times faster than conventional oil-based paints, completing work quickly within 1 hour. It features a high gloss level with a shine rating of 90+ (tested with a Gloss Meter). Made from the latest acrylic resin technology from Beger, the paint is concentrated, covers large areas, and is highly durable with industrial-grade pigments, ensuring that the paint film does not yellow over time, with more than 30 color shades available to meet all usage needs.

“To accommodate the changing consumption behavior of the new generation, who seek convenience and speed in craftsmanship, it is expected that the product ‘BegerShield GRIPTECH 2 IN 1’ will be in demand in today’s market with the properties of ‘Grip Gloss, Fast Dry, Rust-Free, Good for All Steel.’ Additionally, it is a high-quality product with a long lifespan, which positively impacts the environment in the long term. To promote marketing activities and introduce new products to consumers, Beger is offering special promotions and engaging activities for consumers to participate through the company’s communication channels, along with ongoing prize draw activities throughout the year via the websitewww.beger.co.thto join activities and follow other Beger events,” Dr. Worawat concluded.