Beger Group Co., Ltd. received the Finalist award forBest Brand Performance on Social Mediain the category ofConstruction Materialat the12th Thailand Social Awardsorganized by WiseSight (Thailand) Co., Ltd., a leading technology company in Thailand that produces and develops market data analysis software, honoring outstanding social media users in various fields that contribute to driving the overall economy of the country and promoting the creative use of social media. The event was held at True Icon Hall, Icon Siam, 7th floor recently.
Beger, a leader in eco-friendly innovative paints, not only prioritizes product quality but also considers sustainable development, the use of environmentally friendly raw materials, and consumer safety as important. Being named one of the Finalists this time is a testament to its leadership in paint innovation, committed to developing products while enhancing the communication of information and marketing campaigns of the brand to consumers through various social media channels including Facebook, TikTok, YouTube, Instagram, and X consistently.
The focus is on conveying accurate knowledge and understanding in the use of Beger products and addressing the needs of modern consumers, both contractors and homeowners, effectively across all online channels, aligning with the changing lifestyles and behaviors today, while driving towards a tangible and sustainable green business because we will not leave society and the environment behind. It also ensures that contractors receive quality work, homeowners get residences that meet their expectations, consumers are safe at every step, and fosters environmental awareness together continuously.
For this brand ranking, the company measured communication effectiveness from the brand’s main channel (www.beger.co.th) and from social media channels where others talk about the brand through 5 channels: Facebook, Instagram, TikTok, X, and YouTube. The criteria for measuring communication effectiveness, or WISESIGHT BRAND METRIC, were calculated based on 4 indicators, which are:
- Brand Score (BRAND SCORE)
- Communication effectiveness from the brand’s main channel (OWN SCORE)
- Communication effectiveness from channels where others talk about the brand (EARN SCORE)
- Sentiment towards the brand (SENTIMENT SCORE)
In addition to measuring social media performance, the suitability of award recipients was also considered in conjunction with an ethics and professional conduct advisory committee from various fields to ensure the most comprehensive results.
