Ms. Piyanan Yodrak, Vice President of Bayer Co., Ltd.received the award2023-2024 Most Admired Companyas the company with the highest ability to create reliable innovations in the building paint business, according to the survey of company credibility in Thailand conducted by BrandAge magazine, a leading business and marketing media, to honor and recognize companies that have gained consumer trust at Pullman King Power Bangkok recently.
Ms. Piyanan stated, “This award reflects the hard work of the Bayer Paint Group, which has been part of Thai society for over 65 years. We do not want to be just a paint manufacturer, but we are also committed to continuously creating good innovations under the sloganEco-Wellness Innovation, innovative paint, caring for the world, caring for youby focusing on creating innovative paints that are health-conscious and environmentally friendly, from the production process to distribution for a better quality of life for consumers, guaranteed by two product lines that have received the global warming reduction label standard and over ten product lines that have received the green label standard from the Thailand Environment Institute. Bayer Paint is also looking for new innovations while continuously developing product quality and services, without forgetting to consider sustainability in terms of community, society, and the environment, as a way to give back to consumers who have trusted our brand.”
The 2023-2024 Thailand’s Most Admired Company event was held for the 24th time under the project to survey company credibility in Thailand, through continuous standard research. This time, companies were ranked into 24 business groups to give marketers and brand builders an opportunity to check the health of their brands through another channel, leading to further development that allows brands to improve their image appropriately. The survey results have been used as a reference and as a marketing communication tool to build consumer trust going forward.
