Bayeroperates according to the organization’s mission focused onEco-Wellness Innovationfor a long time by introducing new innovations to help solve problems for consumers while taking care of the world and preserving the environment, successfully creating a segment of building paints and chemicals that help reflect heat, thus winning the hearts of consumers for a long time.
When looking at the overall growth direction of the house paint business today, it can be seen that the growth of the real estate business has a direct positive impact on the growth of the house paint business as well. As the market grows, it inevitably faces intense competition. However, Bayer has shifted from price competition to creating products that best meet the needs of consumers in the current era, viewing that the benefits of paint are not only about beauty and durability.
At the same time, Bayer is a brand that creates differentiation by being aware of the impact of carbon dioxide emissions orCarbon Emissionfrom industrial business operations. According to data from the Thai Paint Manufacturers Association, the Overall Industry Carbon Emission is 854,123 tons CO2eq per year. Therefore, another important mission of Bayer is to conduct business based on the concept ofSustainabilityin every production process before delivering paint to customers.
“Bayer is the first paint manufacturer in the country to promote the creation of paint products that help reflect heat and save electricity, such asBayer Coolpaint, which keeps homes cool regardless of the shade; even dark colors can be cool. Currently, it can also extend to the property of being a paint that helps reduce carbon dioxide emissions.”
Dr. Worawat Chaiyosburanan, CEO of Bayer Group, explains the mission to create products that meet consumer needs while also driving the market with innovations that consider the environment.
Throughout Bayer’s more than 63 years, the factors that have led to continuous growth and trust from homeowners or users are the commitment to research new innovative paints and the continuous presentation of the most modern technologies to help solve problems and enhance living conditions (Living Solution) to align with consumer lifestyles from the past to the present.
Dr. Worawat revealed that one of Bayer’s greatest pride is theCeramic Coolinginnovation that helps keep homes cool through the principle of heat reflection, which has properties similar to thermal insulation and is made from the same material that NASA uses to coat space shuttles to protect against heat during travel. Importantly, this innovation also contributes to energy savings and reduces greenhouse gas emissions, having received the National Innovation Awards, making it the first and only in the paint business in Thailand.
“We are glad to have contributed to promoting and raising the standard of building paints in Thailand to the point where the government has taken an interest and established it as a new industry standard called the standard for heat-reducing paint from sunlight orTIS 2514-2564, which uses the same criteria for measuring heat reflection from sunlight as other paint standards worldwide and the high-efficiency energy-saving label standard from the Department of Renewable Energy Development, Ministry of Energy, for house paint products that have been used continuously to the present.”
Moreover, Bayer’s paint innovation can also reduce carbon emissions in the product throughout the production process until it reaches the user, making it the first paint in the country to receive certification forthe Carbon Reduction Label.from the Greenhouse Gas Management Organization (Public Organization)
Good innovation cannot begin if the organization lacksCore Valuethat is clear to provide direction for employees to use as a foundation in their work. Beyer has had a principle for conducting business from the start, which isFOCUSwhich stands forF-Flexibility & Agileflexibility and agility,O-Ownership by Entrepreneurial Spiritthe entrepreneurial spirit in conducting business,C-Creative and Innovationcreativity through innovation, andU-Unified Teamworkin developing products and services with innovation suitable for the current world and the needs of homeowners and users. Another essential aspect isS -Sustainabilityor sustainability, to ensure everything operates sustainably and lasts long.
“Beyer invests in long-term sustainability to maximize production efficiency and minimize environmental impact, starting from sourcing alternative raw materials from nature orBio-basedthrough a closed-loop paint production process usingAVID(Advance Vacuum Inline Dispersion)that maximizes production efficiency to eliminate waste from the manufacturing process, using clean energy from solar power in production, as well as developing an intelligent delivery system that controls the product handling process with computer systems and calculates the most fuel-efficient delivery routes, ensuring that Beyer’s business delivers products to consumers with the lowest possible carbon emissions and further reductions in the future.”
As an innovative company that meets the needs of users and the environment, Beyer has the opportunity to be part of the success in creating sustainability, alongside the mega-project real estate project worth 120 billion baht that has received LEED Platinum certification, such as the One Bangkok project. Beyer has a program for the return of used paint cans for proper cleaning and 100% recycling for reuse, with plans to expand this initiative to other projects in the future.
Additionally, Beyer collaborates with the global organization NOVA Paint Club to jointly undertake the Cool Roof Cooler Planet project, which aims to campaign globally to promote and support the painting of roofs with heat-reflective properties. For the public sector, Beyer has initiated collaboration with Bangkok Metropolitan Administration to assistPainting the roofof schools under the Bangkok Metropolitan Administration to reduce heat in classrooms and help students feel comfortable with the heat-reducing properties of BAYER paint, supporting concentration in learning
The next plan, Dr. Worawat emphasized that BAYER will continue to adhere to its Core Value, with sustainability as a key focus in its business operations. It will strive to develop, improve, and innovate products by incorporating new technologies or innovations to solve problems and elevate Living Solutions to meet the needs of all customer groups, such as BAYER Cool paint, which helps reduce heat in homes and saves electricity while also reducing carbon emissions, making it the first house paint product to receivethe Cool Earth Labelfrom the Greenhouse Gas Management Organization (Public Organization), as well as producing paint that can reduce environmental impact and health risks for users
“With numerous awards as a guarantee of BAYER paint’s quality, we have never stopped developing and innovating, while also being aware of our responsibilities to society and the world in reducing carbon dioxide emissions, and focusing on being an organization that achieves net-zero greenhouse gas emissions orNet Zeroby 2050. We aim to be one of the driving forces encouraging other paint businesses, as well as all sectors, to seriously recognize and advocate for sustainability, for your own sake and for this world.”
