The information from the report “The 2024 Global Status Report for Buildings and Construction” by UNEP states that emissionsGreenhouse gasesThe construction sector accounts for 1 in 5 of global greenhouse gas emissions. Furthermore, in 2022, building construction used over 34% of global energy and emitted more than 37% of carbon dioxide. Given these risks, if the business sector does not accelerate its adaptation, global temperatures are likely to rise according to United Nations predictions.
Dr. Worawat ChaiyosboonratThe Chief Executive Officer of the Beger Group stated that the work“Future WE, Future WORLD”Held for the first time with the important goal of creating knowledge, understanding, and essential information for partners in the dimension of reducing greenhouse gas emissions in the industry through products developed from Bayer’s innovations, under the concept framework of “Eco-Wellness Innovation” to create eco-friendly paints and foster livable spaces for everyone.
which recently collaborated withMahidol Universitydevelop“Paint CO2Cal”or applications that can calculatecarbon footprintThe use of more than 1,200 shades of Beger Cool paint for buildings is the first in the Thai architectural paint industry, creating a new dimension for the industry. It responds to the business transition based on consumer trend frameworks in a timely manner and aligns with global goals.
Dr. Worawat stated that during the event, more than 60 real estate sector partners were invited to jointly declare their intentions.“Net Zero Mission”a representative from 10 organizations in the real estate sector to share insights on the direction, trends, and vision for sustainable business transformation. Additionally, the “Carbon Footprint” symbol was awarded to partner groups driving their businesses towards sustainability, aiming to create models and inspire the business network to be part of reducing greenhouse gas emissions through environmentally friendly products. In the past, Bayer has established“Net Zero Innovation & Solution Center”To serve as a hub for real estate developers and stakeholders in the construction industry across the supply chain to develop prototype projects for building a low-carbon business.
The event is considered a Net Zero Event or an activity that results in net zero greenhouse gas emissions, the first of its kind in Thailand, certified byGreenhouse Gas Management Organization(The Public Organization) or OBG, which aligns with the concept of Bayer in being a leader in “green innovation,” we believe that this platform will be the starting point and the connecting point in moving towards the goal of achieving net-zero greenhouse gas emissions that can yield tangible results in the long term by the year 2050.
Mr. Phongcherd JamikornkulThe Managing Director of the Beger Group stated that for the direction of business operations under the strategy“Paint Beger, Paint The World Green”Beger continues to focus on product development alongside environmental preservation, with one widely recognized product“Beger Cool”being a case study in researching and developing the best technology to deliver innovative house paints that promote a good living environment and serve as an important starting point for creating a transition in the industry towards building environmentally friendly structures or“Green Building”in the business supply chain.
“As for the business plan moving forward, we are committed to developing innovative products that are environmentally friendly, while also leveraging important technology tools to promote and support our customers, partners, and business allies to be part of reducing carbon footprint emissions in business operations. Meanwhile, in terms of market expansion, we are preparing to increase opportunities in various areas, whether it be creating new experiences in the innovative eco-friendly paint product line, building brand awareness to reach customers in all target groups, and expanding distribution channels to cover all avenues, so that Beger can be a central player in achieving net-zero greenhouse gas emissions sustainably across all business supply chains, aligning with Beger’s important mission to be a leader in innovative paints that care for the environment,” said Mr. Pongcherd.
