Beger Company Limited held an online seminar “Beger Power: Together We Can Fly” on November 8, 2025, to enhance the capabilities of retail stores nationwide in confidently transitioning to online sales, while elevating efficiency throughout the value chain from the factory process to the storefront. The goal is for SME retail partners to gain knowledge, support systems, and digital tools that can be practically applied to their businesses in the digital era.
During the eventMs. Puangpen Sangpen Saengphet, Executive of Beger Company Limitedopened the event by stating that Beger places importance on growing alongside partners in all sectors, not only focusing on driving the growth of the Beger brand but also emphasizing the elevation of the entire value chain from the factory to the storefront, so that all parties can grow together sustainably.
Throughout the past period, Beger has developed “Beger AI” and data tools to support the sales of stores in the online market concretely, focusing on developing internal systems to be ready for sales, including stock data systems, ready-to-sell products, and backend systems that help stores manage more conveniently and efficiently. Additionally, Beger aims for this seminar to be a platform for sharing both knowledge and practical tools, from guidelines for opening online stores, basic setup to be competitive in the market, to applying product groups and color mixing systems in the digital era, so that stores can use them practically and leverage them for long-term growth.
The seminar included several important sessions, such as
NocNoc Session and TikTok Shop Session
which conveyed knowledge in e-commerce covering everything from guidelines for opening online stores, basic setup, to strategies for increasing sales on digital platforms.
Tinting Machine Session
provided information on color mixing technology, updated new service formats, along with practical sales guidelines that stores can implement immediately.
Updates on innovative products in the 2in1 group
presented innovative products in the 2in1 group, includingBegerShield 2in1,BegerCool 2in1,BegerTex 2in1, andIndustrial Lacquerwhich is an important opportunity to expand revenue streams and boost sales for various store groups.
The seminar “Beger Power: Together We Can Fly” focuses on providing SME retail partners of Beger with the knowledge, tools, and digital solutions necessary for growth, from starting an online store, preparing backend systems, to selecting products and color mixing systems that align with market trends in the digital era. Beger remains committed to continuously developing product innovations, partner support systems, and digital solutions to ensure that stores nationwide grow strong and sustainably together, in line with the company’s vision of being a business partner ready to move into the future alongside partners in every dimension of the paint industry.
