Beger Co., Ltd., the leader in Thai color innovation, has won awards at the Future Trends Awards for the second consecutive year, totaling 4 awards, reinforcing its position as the number 1 brand in color technology that consistently delivers both “product quality” and “impact on society.”
Last year, Beger received an award.ที่สุดแห่งนวัตกรรมReflecting leadership in product innovation, this year, success has evolved from “product innovation” to “innovation that creates tangible impact.”
This year, Beger received 3 important awards, namely:
• ที่มีผลกระทบมากที่สุด– Organizations that create the greatest positive impact on society
• Leader of Technology– Future technology trend leader
• Leader of Social– Future social trend leader
This success reflects the brand’s evolution from Product Excellence to Impact Excellence.
In terms of products, Beger continues to stand out in quality, including durability, adhesion, surface protection, and long lifespan. At the same time, innovative technologies such as the heat-reflective paint group BegerCool also add value beyond aesthetics, helping to reduce building surface temperatures, decrease energy consumption, and support the Net Zero Carbon approach in the construction sector.
Dr. Worawat Chaiyosburan, Chief Executive Officer of the Sibelco Group.It is said that currently, innovation must be measured by the actual outcomes, not just the product’s features, but must reflect the impact on the city, the environment, and the quality of life in the long term.At the same timeMr. Pongcherd Jamikornkul, Chief Executive Officer of the Sibelco Group. The executives behind driving the marketing strategy and business growth of Bayer’s paint division.It is stated that the push for Digital Transformation starting at the end of 2024 will be a significant turning point that allows organizations and the ecosystem to move forward together. The year 2025 will be a year of proving results in terms of business efficiency, transparency, and the ability to create impact.
One of the key mechanisms is the development of Beger AI, a CRM system that offers discounts and refunds to direct purchasing customers in real-time, reducing the refund period from several months to a manageable cash flow level immediately, while also setting a new standard for Transparency in the market, alongside the use of AI Smart Logistics to reduce costs and lower Carbon Footprint.
The continuous awards received clearly reflect that Beger has not only improved its products but also elevated the value that technology can deliver to consumers, and raised the standards of the Thai paint industry to grow efficiently, with long-term responsibility towards society and the environment.
