On March 23rd,Mr. Vichian Jeungwiroj, Managing Director of CP Retailink Co., Ltd.andDr. Worawat Chaiyosburan, Chief Executive Officer of the Beiger Grouprepresented the company to receive theProduct Innovation Awards 2026for the success of the BegerShield product line under theGrapheneShield Innovationwhich has been recognized as one of the innovations of the year with the potential to create a ripple effect in the construction materials and surface coating industry.
This innovation resulted from the integration of advanced material expertise such asGraphenewith Beiger’s paint technology to enhance surface protection performance to withstand increasingly harsh environmental conditions, including heat, humidity, rain, and UV radiation, which are factors affecting the long-term deterioration of materials.
This achievement is also a continuation of the strategic collaboration between Beiger and CP Retailink under the ALL Graphene unit following the signing of a Memorandum of Understanding (MOU) onSeptember 30, 2025which combines the expertise of both organizations, with Beiger strong in developing paint technology and coating systems, while CP Retailink specializes in advanced materials and their application in real business sectors.
The Product Innovation Awards 2026thus represents one of thekey initial outcomesreflecting the success of this collaboration and confirming that the direction of developing new standards for surface coating materials, focusing on durability, flexibility, and the ability to cope with changing environments, is truly happening in the industry.
While traditional surface coating material standards may have been developed under the context of past environmental conditions, the GrapheneShield Innovation reflects a new concept in material design that must better address current climate conditions and usage, emphasizing the enhancement of coating film strength, flexibility, and corrosion resistance, leading to an elevation of durability standards for surface coating materials in the industry.
Mr. Vichian Jeungwirojstated that
“Graphene is an advanced material with the potential to elevate the performance of materials across various industries. With its strong structure and atomic-level density, it effectively reduces the permeability of water, oxygen, and corrosive substances. From the perspective of actual users, this innovation clearly enhances the durability of structures and reduces long-term maintenance burdens.”
On the sideDr. Worawat Chaiyosburanstated
“BegerShield GrapheneShield Innovation is an elevation of paint technology to truly become a protective material for structures. We designed the paint system so that Graphene can work effectively within the paint film, resulting in increased strength, flexibility, and durability against environmental conditions. This will be another important step in raising the standards of the paint industry in the future.”
This award not only reflects the success of product innovation but also reinforces the role of collaboration between two leading organizations in driving the construction materials industry towards a new standard that emphasizes durability, long-term usability, and suitability for the current environmental conditions.
