Beger Paint introduces the booth design concept at Architect’69, creating a colorful experience through Sustainable Design that encompasses all dimensions. Are you ready to “Prompt the Future of Living”?
At Architect’69, which will be held from April 28 to May 3, 2026, at Challenger Hall, Impact Muang Thong Thani, Beger Paint Co., Ltd. invites visitors to experience a new form of design and color innovation that goes beyond mere visibility to truly “feel” and “participate.”
This year, Beger presents the booth design concept under the theme“Prompt The Future”which reflects readiness for the future and the power of innovation by integrating contemporary design with the concepts of Sustainable Design and Zero Waste Booth, emphasizing environmental considerations in every process from design, material selection, production, transportation, dust-free installation, to post-event material management to tangibly reduce Carbon Footprint.
Design Concept: From Basic Materials to New Value
The core of this year’s booth is the systematic management of “basic materials” through Design Thinking processes to simplify and enhance efficiency in both usability and environmental impact. The main structure of the booth is designed as aColor Installationa large curtain of color shades hanging in a continuous arrangement, creating visual depth and movement, transforming the original space into a light, airy, and open area.
All shades are inspired by Beger’s special color set “Sirimongkol,” conveying the power of color in both emotional and symbolic meanings, allowing visitors to walk through the color curtain and experience an Immersive Experience as if they were inside a “world of color” surrounding them.
Highlights of the Experience Inside the Booth
To elevate the exhibition beyond just product presentation, Beger has designed the space to create a “shared experience” across multiple dimensions.
- Color Installation Experienceexperience the dimension of color through the large color shade curtain that allows visitors to interact closely with the space and colors.
- Innovation Zoneshowcasing world-class color innovations such as Cool Tech / Graphene Shield Technology / 2IN1 Technology that meet the needs of modern homes and buildings in terms of durability, performance, and sustainability.
- Live Paint Experiencesimulating the use of paint through a 3D model “Beger Turtle” with various surfaces, including curves, joints, and textures to reflect real usage and demonstrate the paint’s effectiveness from a 360-degree perspective.
- Interactive Activity “Idea Trigger”opening a space for visitors to share their thoughts and imagine the future of color innovation, along with fun activities and prizes through online channels.
Design Details Linked to the Brand
Every element of the booth is designed purposefully to communicate the brand identity, such as using “paintbrushes” instead of fabric weight ends to serve both functional and symbolic roles for the brand simultaneously. Additionally, for the exhibition section, Beger chose to userecycled kraft paper.Exposing natural surfaces (Material Honesty) and designing structures in a Flat-pack format that is easy to assemble, lightweight, and takes up little storage space helps reduce the number of transport trips, which directly impacts the reduction of greenhouse gas emissions
Sustainable Design and Zero Waste Booth that actually takes place
Another important highlight is the application of the conceptCircular Designconsidering the use after the fair to reduce waste from events (Event Waste)
- Fabric curtainsare upcycled into bags
- Paintbrushesare passed on to the community and educational institutions
This concept reflects that “sustainability” is not just a policy idea but is truly implemented in every step of the design process
More than just an exhibition, it is the experience of the future
The design of the Beyer booth this time is not just a space to display products but a space for experimenting with ideas, inspiring creativity, and opening new perspectives on living. Because in the end, “color” is not just an element of beauty but a force that can truly change the experience of living
Event date: April 28 – May 3, 2026
Location: Challenger Hall, Impact Muang Thong Thani
Time: 10:00 AM – 8:00 PM
Booth: Beyer Paint, number S404/1
You are invited to experience it in person at the booth during the event
