{"id":10953,"date":"2026-09-14T09:28:21","date_gmt":"2026-09-14T09:28:21","guid":{"rendered":"https:\/\/webprd.beger.co.th\/?p=10953"},"modified":"2026-09-14T09:28:21","modified_gmt":"2026-09-14T09:28:21","slug":"beger-reveals-the-booth-design-concept-at-architect-69-creating-a-colorful-experience-through-sustainable-design-that-encompasses-all-dimensions","status":"publish","type":"post","link":"https:\/\/webprd.beger.co.th\/?p=10953&lang=en","title":{"rendered":"Beger reveals the booth design concept at Architect ’69 \u2013 creating a colorful experience through Sustainable Design that encompasses all dimensions."},"content":{"rendered":"

Beger Paint introduces the booth design concept at Architect’69, creating a colorful experience through Sustainable Design that encompasses all dimensions. Are you ready to “Prompt the Future of Living”?<\/strong><\/p>\n

At Architect’69, which will be held from April 28 to May 3, 2026, at Challenger Hall, Impact Muang Thong Thani, Beger Paint Co., Ltd. invites visitors to experience a new form of design and color innovation that goes beyond mere visibility to truly “feel” and “participate.”<\/p>\n

This year, Beger presents the booth design concept under the theme\u201cPrompt The Future\u201d<\/strong><\/span><\/a>which reflects readiness for the future and the power of innovation by integrating contemporary design with the concepts of Sustainable Design and Zero Waste Booth, emphasizing environmental considerations in every process from design, material selection, production, transportation, dust-free installation, to post-event material management to tangibly reduce Carbon Footprint.<\/p>\n

Design Concept: From Basic Materials to New Value<\/h2>\n

The core of this year’s booth is the systematic management of “basic materials” through Design Thinking processes to simplify and enhance efficiency in both usability and environmental impact. The main structure of the booth is designed as aColor Installation<\/strong>a large curtain of color shades hanging in a continuous arrangement, creating visual depth and movement, transforming the original space into a light, airy, and open area.<\/p>\n

All shades are inspired by Beger’s special color set “Sirimongkol,” conveying the power of color in both emotional and symbolic meanings, allowing visitors to walk through the color curtain and experience an Immersive Experience as if they were inside a “world of color” surrounding them.<\/p>\n

\u00a0<\/p>\n

\"\u0e07\u0e32\u0e19\u0e2a\u0e16\u0e32\u0e1b\u0e19\u0e34\u0e01\u0e40\u0e1a\u0e40\u0e22\u0e2d\u0e23\u0e4c\"<\/p>\n

Highlights of the Experience Inside the Booth<\/h2>\n

To elevate the exhibition beyond just product presentation, Beger has designed the space to create a “shared experience” across multiple dimensions.<\/p>\n