Beger has launchedBeger ROOFSEAL Cool PU Hybrid, a waterproof coating for roofs and terraces that offers high performance and flexibility, resistant to standing water for up to 60 days, UV resistant, with a high heat reflection property of 96.3%. This product meets consumer demands with a durable performance lasting over 7 years, while also catering to the needs of high-quality craftsmanship.
Beger reinforces its position as a leader in innovative paint, committed to meeting consumer needs sustainably, excelling in research and development of eco-friendly innovative paints. The launch of Beger ROOFSEAL Cool PU Hybrid, a waterproof coating for roofs and terraces, is a polyurethane and acrylic deep-penetrating waterproofing product that provides 100% leak-proofing. It stands out with superior properties compared to regular waterproofing, featuring high flexibility of 600% and a lifespan of 7 years, meeting both the needs of craftsmen and offering value to homeowners. It is suitable for various waterproofing applications such as terraces, roofs, metal sheets, balconies, walls, drainage channels, and repairing leak-proof systems, capable of withstanding standing water for more than 60 days, available in 5 shades to choose from as appropriate.
The waterproofing product line for terraces has seen significant growth this year for Beger, with an 82% increase compared to the same period last year. Beger ROOFSEAL Cool PU Hybrid features specific properties unique to Beger products, utilizing Ceramic Cooling Technology, the same technology used in Beger Cool house paint, which can reflect heat up to 96.3%, helping to reduce indoor temperatures and save on electricity bills, while also contributing to the reduction of global warming. It surpasses with a durable performance lasting over 7 years, meeting industrial product standards (TIS) for weather-resistant emulsion paint and heat-reducing emulsion paint from sunlight. This is to ensure that the products meet the comprehensive and continuous needs of consumers. Beger emphasizes increasing its marketing budget towards the end of the year to boost sales in the construction chemical product segment.
For the Beger product line, innovation in manufacturing has always been a priority, operating under the Eco-Wellness Innovation philosophy, creating eco-friendly innovations that care for health and the environment for a better quality of life. In addition to building paint, Beger aims to continuously develop other construction chemical products to meet the demands of consumers in the current era.
