About Us

About Us

About us

About Us

Beger Group Co., Ltd. is a leader in innovative paints that has long captured the hearts of consumers in Thailand and the Southeast Asian region. As experts in building paints and wood care products, we operate under the business philosophy of Eco-Wellness Innovation, committed to creating innovations that care for health and the environment for a better quality of life.

Starting from 1961, we began as a manufacturer and distributor of Beger Unithane B-52 wood care products, expanding into building paints under the slogan “Innovative Paints, Caring for the World, Loving You.” With a determination to continuously develop high-quality paint innovations, we integrate world-class technology into every product line while also prioritizing the environment, caring for the quality of life of Thai people, and engaging in social activities alongside our business operations seriously.

More than half a century on the path to success today, “Beger Paint” is a Thai paint company that has won the hearts of consumers with a business policy that never stands still. Today, we continue to develop ourselves continuously to create innovations that are distinctive, different, and sustainable, delivering them to users across all product lines consistently.

5 main product groups

5 main product groups

Building Paints
(Decorative Paints)

Wood stain
(Wood Coating)

Construction Chemicals
(Construction Chemicals)

High Durability Color
(Heavy Duty Coating)

Special decorative color
(Special Paints)

Innovative Paint Production

The Beger Group of Companies controls production with a modern computer system, with a production capacity of over 40-50 million liters per year, placing importance on the development of production processes alongside consideration for the environment, such as wastewater management systems or other production systems that do not impact the community and the environment, along with having a large warehouse.

Furthermore, the efficient distribution process allows us, the Beger Group of Companies, to truly become a leader in eco-friendly color innovation that cares for you.

Service and Problem Solving

Beger Color Design Mixing Centers, with over 1,500 centers across Thailand, utilize advanced technology from Beger’s automatic color mixing machines to create over 1,200 shades. Enjoy greater convenience with sales channels from more than 4,000 distributors nationwide.

Color Design Service Free color design service by a team of professional designers and architects. Simply send a picture of your home along with your desired tone or shade, and we will deliver the perfect color for your home in your preferred style within 7 business days.

Technician Team & Smart Solution Pre-sales and post-sales services

  1. Color consultation service before making a purchase decision
  2. Color consultation hotline through Call Center
  3. Post-sales service by a team of skilled engineers and technicians, both on-site and off-site.

Corporate Social Responsibility (CSR)

To engage in the continuous development of a better quality of life and give back to society, the company has organized sustainable social activities (CSR) in the form of the project “Beger Be Happy – Beger Color of Happiness.” The objective is to support and create a starting point for collaboration to demonstrate the power of goodness in helping beneficial causes, creating smiles through various activities for Thai society. This is done by donating various types of paint products to educational institutions nationwide, allowing volunteer representatives from each institution, club, or volunteer camp to use the received paint to add color to schools, such as improving cafeterias, playgrounds, libraries, restrooms, etc. Additionally, Beger paint is used to develop teaching materials for children in remote schools, and this good project will continue to be carried on.

Today, the Beger Group of Companies is no longer just a paint manufacturer but has ascended to become a leader in innovative paint that continuously provides Thai people with products that enhance their quality of life for the long term.