On March 23rd, Mr. Wichian Jeungwiroj, Managing Director of CP Retailink Co., Ltd. and Dr. Worawat Chaiyosburan, Chief Executive Officer of Beger Group represented their companies in receiving the Product Innovation Awards 2026 for the success of the BegerShield product line under the GrapheneShield Innovation, which has been recognized as one of the innovations of the year with the potential to create a ripple effect in the construction materials and surface coating industry.
This innovation results from the integration of advanced material expertise such as Graphene with Beger’s paint technology to enhance surface protection performance against increasingly severe environmental conditions, including heat, humidity, rain, and UV radiation, which are factors affecting material degradation over the long term.
This achievement is also a continuation of the strategic collaboration between Beger and CP Retailink under the ALL Graphene agency following the signing of a Memorandum of Understanding (MOU) on September 30, 2025, which combines the expertise of both organizations, with Beger having strengths in paint technology development and surface coating systems, while CP Retailink specializes in advanced materials and their application in real business sectors.
The Product Innovation Awards 2026 thus represents one of the first significant outcomes that reflects the success of this collaboration and confirms that the direction of developing new standards for surface coating materials, focusing on durability, flexibility, and the ability to cope with changing environments, is indeed taking place in the industry.
While traditional surface coating material standards may have been developed under the context of past environmental conditions, the GrapheneShield Innovation reflects a new design concept for materials that must better meet current climate conditions and usage requirements, focusing on enhancing the strength of the coating film, flexibility, and corrosion resistance, leading to an elevation of durability standards for surface coating materials in the industry.
Mr. Wichian Jeungwiroj stated,
“Graphene is an advanced material with the potential to enhance the performance of materials across various industries. With its strong structure and atomic-level density, it effectively reduces the permeability of water, oxygen, and corrosive substances. From the perspective of real users, this innovation clearly increases the durability of structures and reduces long-term maintenance burdens.”
On the side Dr. Worawat Chaiyosburan stated
“BegerShield GrapheneShield Innovation is an elevation of paint technology to become a true structural protective material. We designed the paint system so that Graphene can work effectively within the paint film, resulting in enhanced strength, flexibility, and durability against environmental conditions. This will be another significant step in raising the standards of the paint industry in the future.”
This award not only reflects the success of the product innovation but also reinforces the role of collaboration between two leading organizations in driving the construction materials industry towards a new standard that emphasizes durability, long-term usability, and suitability for the current environmental conditions.
