According to the report “The 2024 Global Status Report for Buildings and Construction” by UNEP, emissionsGreenhouse gasesThe construction sector accounts for 1 in 5 of global greenhouse gas emissions. Furthermore, in 2022, building construction used over 34% of the world’s energy and emitted more than 37% of carbon dioxide. Given these risks, if the business sector does not accelerate its adaptation, the global temperature is likely to rise according to United Nations forecasts.
Dr. Worawat ChaiyosboonraThe CEO of the Beger Group stated that the work“Future WE, Future WORLD”The event was held for the first time with the significant goal of creating knowledge, understanding, and important information for partners in the dimension of reducing greenhouse gas emissions in the industry through products developed from Beger’s innovations, under the concept of “Eco-Wellness Innovation” to create environmentally friendly paints and foster livable spaces for everyone.
Recently, we have collaborated withMahidol UniversityDevelop“Paint CO2Cal”or an application that can calculateCarbon footprintThe use of more than 1,200 shades of BEGER Cool paint marks the first in the Thai building paint industry, creating a new dimension for the industry. It responds to the business transition based on consumer trend frameworks in a timely manner and aligns with global goals.
Dr. Worawat stated that the event also invited over 60 real estate sector partners to jointly declare their intentions.“Net Zero Mission”a panel of representatives from 10 organizations in the real estate sector to share insights on the direction, trends, and vision for sustainable business transformation. Additionally, the “Carbon Footprint” symbol was awarded to partner groups driving their businesses towards sustainability, aiming to create a model and inspire the business network to participate in reducing greenhouse gas emissions through environmentally friendly products. In the past, Beger has established“Net Zero Innovation & Solution Center”To serve as a hub for real estate developers and stakeholders in the construction industry across the entire supply chain to develop prototype projects for building low-carbon businesses.
“This event is considered a Net Zero Event, or an event that achieves net zero greenhouse gas emissions, the first of its kind in Thailand, certified byGreenhouse Gas Management Organization(The Public Organization) or OBG, which aligns with the concept of Beger in being a leader in “green innovation,” we are confident that this platform will be the starting point and a link in moving towards the goal of achieving net-zero greenhouse gas emissions that can be realistically expected in the long term by the year 2050.
Mr. Pongcherd JamikornkulThe Managing Director of the Sibelco Group stated that for the direction of business operations under the strategy“Paint Beger, Paint The World Green”Beger continues to focus on product development alongside environmental preservation, with one widely recognized product being“Beger Cool”which serves as a case study for researching and developing the best technology to deliver innovative house paints that create a healthy living environment and mark a significant starting point for transitioning in the industry towards creating eco-friendly buildings or“Green Building”in the business supply chain.
“For our future business plans, we are committed to developing innovative products that are environmentally friendly, alongside leveraging essential technology tools to promote and support our customers, partners, and business allies in becoming part of the effort to reduce carbon footprint emissions in business operations. Meanwhile, in terms of market expansion, we are preparing to increase opportunities in various areas, whether it be creating new experiences in the eco-friendly innovative paint product line, building brand awareness to reach all target customer groups, and expanding distribution channels to cover all avenues, so that Beger becomes a key player in achieving net zero greenhouse gas emissions across all business supply chains sustainably, aligning with Beger’s important mission to be a leader in innovative paints that care for the environment,” said Mr. Pongcherd.
