Beger reinforces its position as a leader in color innovation at the national level by winning the prestigious award “The Most Innovative Brand” from Future Trends Awards 2025, a leading media outlet in business trends and innovation. This award is given to brands that excel in developing and presenting innovations that create a positive impact on the industry and society sustainably.
Dr. Jarurat Chaiyosburan, executive of Beger Group of Companiesis the representative to receive this award, which serves as another significant proof of Beger’s commitment to developing color technology that truly meets future needs. Previously, Beger was also recognized by the National Innovation Agency (NIA) as the sole winner in innovation for the past 20 years, reinforcing its outstanding and nationally recognized innovation potential.
One of Beger’s key innovations that has received recognition is BegerCool, a heat-reflective technology that helps reduce surface temperatures, decrease energy consumption within buildings, and lower carbon footprints, which is part of the approach to developing environmentally friendly solutions and driving the construction industry towards a sustainable future.
“We are proud to receive this award, which reflects Beger’s commitment to inventing and developing color innovations that are not only of high quality but also environmentally friendly and help reduce the impact on the world. We will continue to create products that meet the needs of consumers and the industry, and we believe that innovation is the driving force for transforming the industry towards a better new standard for both users and the environment of the world. This concept has always been at the heart of our operations,” a representative from Beger stated.
Beger would like to thank all customers, partners, and allies for their support. We promise to continue developing to elevate the standards of the Thai paint industry to a sustainable international level.
