Beger Co., Ltd., the leader in color innovation in Thailand, has won awards at the Future Trends Awards for the second consecutive year, totaling 4 awards. This reinforces its position as the number 1 brand in color technology that can continuously deliver both “product quality” and “impact on society.”
Last year, Beger received an award. The Most Innovative Reflecting leadership in product innovation, this year’s success has progressed from “product innovation” to “innovation that creates tangible impact.”
This year, Beger received 3 important awards, including:
• The Most Impactful– An organization that creates the highest positive impact on society.
• Leader of Technology– A leader in future technology trends
• Leader of Social– A leader in future social trends
This achievement reflects the brand’s evolution from Product Excellence to Impact Excellence.
In the dimension of products, Beger continues to stand out in terms of quality, including durability, adhesion, surface protection, and long lifespan. At the same time, innovative technologies such as the heat-reflective paint group BegerCool also create added value beyond aesthetics, helping to reduce building surface temperatures, decrease energy consumption, and support the Net Zero Carbon approach in the construction sector.
Dr. Worawat Chaiyosboonra, Chief Executive Officer of the Sibelco Group.It is stated that currently, innovation must be measured by the actual outcomes, not just the product’s characteristics, but it must reflect the impact on cities, the environment, and long-term quality of life. At the same timeMr. Pongcherd Jamikornkul, Chief Executive Officer of the Sibelco Group. The executives behind the driving force of the marketing strategy and business growth of BEGER paint. It is stated that the push for Digital Transformation starting at the end of 2024 will be a significant turning point that enables organizations and the ecosystem to move forward together. The year 2025 is considered the year of proving results in terms of business efficiency, transparency, and the ability to create impact.
One of the key mechanisms is the development of Beger AI, a CRM system that provides discounts and refunds to customers who purchase directly in real-time, reducing the refund period from several months to a level that allows for immediate cash flow management, while also establishing a new standard of Transparency for the market. This is complemented by the use of AI Smart Logistics to reduce costs and decrease Carbon Footprint.
The continuous awards received clearly reflect that Beger is not only improving its products but also enhancing the value that technology can deliver to consumers, and raising the standards of the Thai paint industry to grow effectively, with a long-term commitment to social and environmental responsibility.
