Beger Paint introduces the booth design concept for Architect’69, creating a colorful experience through Sustainable Design that encompasses all dimensions. Are you ready to “Prompt the Future of Living”?
At Architect’69, which will be held from April 28 to May 3, 2026, at Challenger Hall, Impact Muang Thong Thani, Beger Paint Co., Ltd. invites visitors to experience a new form of design and color innovation that goes beyond mere visual appeal, allowing them to “feel” and “participate” in a tangible way.
This year, Beger presents the booth design concept under the theme“Prompt The Future”which reflects readiness for the future and the power of innovation through the integration of contemporary design with the concepts of Sustainable Design and Zero Waste Booth, emphasizing environmental considerations in every process, from design, material selection, production, transportation, dust-free installation, to post-event material management, to tangibly reduce Carbon Footprint.
Design Concept: From Basic Materials to New Value
The core of this year’s booth is the systematic management of “basic materials” through Design Thinking processes to simplify and enhance efficiency in both usability and environmental impact. The main structure above the booth is designed as a Color Installation—a large curtain of color shades hanging continuously, creating visual depth and movement, transforming the original space into a light, airy, and open area.
All shades are inspired by Beger’s special color set “Sirimongkol,” conveying the power of color in both emotional and symbolic meanings, allowing visitors to walk through the color curtain and experience an Immersive Experience as if they are within a “world of color” that surrounds them.
Highlights of the Experience Inside the Booth
To elevate the exhibition beyond product presentation, Beger has designed the space to create a “shared experience” across various dimensions.
- Color Installation Experience Experience the dimension of color through the large color shade curtain, providing visitors the opportunity to interact closely with the space and colors.
- Innovation Zone showcasing world-class color innovations such as Cool Tech / Graphene Shield Technology / 2IN1 Technology that meet the needs of modern homes and buildings in terms of durability, performance, and sustainability.
- Live Paint Experience simulating the use of paint through a 3D model “Beger Turtle” with various surfaces, including curves, joints, and textures, to reflect real usage and showcase the paint’s effectiveness from a 360-degree perspective.
- Interactive Activity “Lun Idea”providing a space for visitors to share their thoughts and imagine the future of color innovation, along with fun activities and prizes through online channels.
Design Details Connected to the Brand
Every element of the booth is designed purposefully to communicate the brand’s identity, such as using “paintbrushes” instead of weighted fabric ends to serve both functional and symbolic roles for the brand simultaneously. Additionally, for the exhibition area, Beger chose to use recycled kraft paper. Natural surface exposure (Material Honesty) and a Flat-pack structure design that is easy to assemble, lightweight, and takes up less storage space help reduce the number of transport trips, which directly impacts the reduction of greenhouse gas emissions.
Sustainable Design and Zero Waste Booth that becomes a reality
Another important highlight is the application of the concept Circular Design considering the use after the fair to reduce event waste.
- Fabric curtains are upcycled into bags.
- Paintbrushes are passed on to communities and educational institutions.
This concept reflects that “sustainability” is not just a policy idea but is truly implemented in every step of the design process.
More than just an exhibition, it is the experience of the future.
The design of the Beger booth this time is not just a product display area but a space for experimenting with ideas, inspiring creativity, and opening new perspectives on living. Because in the end, “color” is not just an element of beauty but a force that can truly transform the experience of living.
Event date: April 28 – May 3, 2026
Location: Challenger Hall, Impact Muang Thong Thani
Time: 10:00 AM – 8:00 PM
Booth: Beger, number S404/1
You are invited to experience it in person at the booth during the event.
