The journey to becoming the BegerCool color we know today has involved many trials and errors. Many may not realize how much effort Beger has put into creating, innovating, and developing Beger paint to meet the quality demands of homeowners while also being environmentally friendly.
Today, Beger invites you to look back at our successes over3 erasthat have become an integral part of the beloved homes of many.
Cool House Color Era (Cool era: 2007-2016)
Beger began with the definition of heat-reflective paint, such as BegerCool UV Shield, being the first paint company to collaborate with the Ministry of Industry to push for and draft the Thai Industrial Standard for heat-reflective emulsion paint from sunlight, or TIS 2514-2553, which is still in use by many paint companies today (currently TIS 2514-2564). This was driven by the intention to provide Thai people with quality house paint.
At the same time, we recognized the environmental issues of that era, which was affected by the Urban Heat Island phenomenon, causing heat to accumulate in the atmosphere as if trapped in a dome, especially in densely populated urban areas.
This phenomenon caused heat that should escape into the atmosphere to accumulate in buildings, which would then release heat at night, resulting in higher temperatures in homes. Residents felt hotter and relied more on air conditioning, leading to increased electricity bills.
Energy Saving Color Era (Energy saving era: 2017-2022)
After contributing to the establishment of the new standard, Beger recognized the importance of energy savings. Not only did we define heat-reflective paint to combat global warming, but we also sought to make the energy-saving aspect tangible and recognizable, which is the core of this second era.
One of the proofs of this is the high-efficiency energy-saving label, resulting from research tests on energy-saving paint conducted by internal agencies, educational institutions, and leading real estate companies, as well as collaboration with the Ministry of Energy. This raised the standards in the paint industry to be on par with other energy-saving products rated 5. The energy-saving label indicates the heat reflection value; the higher the value, the greater the reflection capability.
Each shade of BegerCool paint helps reduce energy consumption to varying degrees, with white shades reflecting more heat than darker shades. However, even the darker shades of Beger still reflect more heat than the darker shades of other house paints, leading to the phrase “Dark colors can be cool too.”
Low Carbon Color Era (Carbon reductive era: 2023 onwards)
Entering the present era, global warming is no longer just a government issue but something that can be changed by all of us. As the world faces excessive carbon dioxide levels, Beger is aware and has set goals towards a Net Zero and Zero Waste society in the future, advancing towards better development with the definition of “Low Carbon Paint,” which not only protects homes but also protects the planet.
With the BegerCool production process that significantly reduces carbon emissions from start to finish, from sourcing low-carbon raw materials, using waste-free paint production technology, utilizing clean energy alternatives, transporting paint along energy-efficient routes, to managing used paint containers.
We affirm our status as a low-carbon paint that cares for the environment through environmental, resource, and energy standards from both domestic and international sources, especially important labels such as the first heat reduction label (CFR) in the paint industry, the carbon footprint label (CFO), green labels, green building labels, or LEED/WELL labels.
Recently, BegerCool received an honorary award for excellence at the National Innovation Awards 2024 for innovations in heat and UV reflective paint for energy savings within buildings, marking the special occasion of the 20th anniversary for organizations that have previously received awards and developed innovations leading to sustainable products.
Of course, Beger does not stop at just 3 eras but is committed to continuously developing towards a new modern era, dedicated to creating innovative paint products that care for homes, love you, and love this planet simultaneously. Stay tuned for new innovations in the future!
