BayerMoving forward with a “big change,” investing 30 million to create a new phenomenon in the house paint industry, reinforcing its status as an “innovation color leader” after winning an honorary award at the National Innovation event, being the sole winner from Thailand among 300 brands across all industries.
Beger continues to move forward with the concept of “Eco-Wellness Innovation” while further developing products with “innovation” by launching the product “BegerCool” using technology “AeroTech“Materials of the future enhance the strength of home walls under the concept”Cooler, more durable.” to stand firm in beingสีที่ดีที่สุดและเท่ที่สุดReady to plant the flag as part of the transition of the business sector with eco-friendly colors, laying the groundwork for Low Carbon Building Design in the business supply chain, aiming for the goal.Net Zero Emissions
Dr. Worawat Chaiyosboonrat Chief Executive Officer of Sibelco GroupIt has been revealed that over 6 decades of business operation, one of the key factors in the development of products and goods that have gained international recognition, including in the consumer market for homes, buildings, and offices, is the continuous integration of innovation. Which “Bayercool(BegerCool)It is considered a flagship product in the empirical work that continues to develop relentlessly, guaranteed by the Champion of the Champ award from the National Innovation stage for the year 2024, the only one selected from 300 brands, which includes leading companies from every industry across the country, and has been the number one seller for over 18 years as the market leader in cool house paint. Recently, it has expanded the product line by incorporating technology.AeroTechLet’s develop to make the paint color of Beger cooler and more durable, while effectively and sustainably meeting all living needs.
Dr. Worawat continued that Bayer places importance on the continuous development of products through innovation based on the Eco-Wellness Innovation framework. For Bayer products, such as Bayer Cool, the latest has incorporated AeroTech technology alongside Ceramic Cooling in production, which stands out in its ability to reflect heat with the highest efficiency of the era, leading to further development that is home-friendly and environmentally friendly, based on its working principles.Double Cool, Double ProtectionHelps reflect heat, resulting in color film that is durable and not damaged by heat, helping to keep the walls of the house cooler. Bayer is committed to integrating outstanding properties (High Performance) and environmental friendliness to enhance quality of life while comprehensively caring for the environment throughout the entire supply chain.
The standout feature of BayerCool, equipped with AeroTech technology, acts like one of the most efficient thermal insulation materials in the world. It is made from silica, resistant to UV radiation, reflecting and blocking heat by up to 97.5% from entering the home. Tested by OTM Solutions, a radiation and heat testing institute in Singapore, it was found to reduce temperatures by up to 6 degrees Celsius and help save electricity costs by over 32%. Importantly, its remarkable heat resistance results in homes or buildings that use BayerCool paint having a lifespan of over 10 years.
However, Bayer continues to focus on productionLow carbon productsTo minimize carbon emissions from production (Embodied carbon) while also prioritizing the reduction of carbon emissions from electricity use for cooling in homes or buildings after residents move in (Operational carbon), Bayer has managed to reduce greenhouse gas emissions by over 350,000,000 kilograms of carbon, equivalent to planting more than 5,594,492 trees. Today, Bayer is recognized as the first paint manufacturer in the country to promote heat-reflective paint products and is a key player in the paint industry driving environmentally conscious innovations,” Dr. Worawat added.
Mr. Pongchit Jamikornkul Managing Director of Bayer Co., Ltd.stated that in the past decade, the house paint industry has been highly competitive. Bayer has emphasized both quality and technology by innovating products that meet market demands, particularly in energy conservation and environmental protection, resulting in Bayer Cool being recognized in the eco-friendly paint market over the past 1-2 decades. For the year 2025, Bayer aims to expand its market share in the eco-friendly paint segment by 15% annually within the next 1-2 years. This aligns not only with market demand but also with government policies that promote and support the use of eco-friendly materials and carbon reduction or Green Products.
“For Bayer’s development plan in 2025, we remain committed to developing low-carbon emission products to align with the CBAM (Carbon Border Adjustment Mechanism) andCarbon Taxof the global market, as well as integrating innovations to create positive outcomes throughout the business supply chain. Previously, we established theNet Zero Innovation & Solution Centerto serve as a hub for developing real estate and stakeholders in the construction industry across the supply chain to develop prototype projects for low-carbon businesses. Furthermore, we focus on reducing greenhouse gas emissions in all processes, from upstream to downstream, and using eco-friendly innovative paints to expand into various industries, such as construction, to facilitate the creation of green buildings or Low Carbon Building Design, making it easier and more accessible for the Thai economy and industry to achieve our shared goal of net-zero greenhouse gas emissions sustainably, in line with Bayer’s important mission to be a leader in environmentally conscious innovative paints,” Mr. Pongchit concluded.
