BegerMoving forward with a “big change,” investing 30 million to create a new phenomenon in the house paint industry, reinforcing its position as the “leader in innovative paint” after winning an honorary award at the National Innovation event, being the sole winner from Thailand among 300 brands across all industries.
Beger continues to advance the concept of “Eco-Wellness Innovation” while further developing products with “innovation.” It has launched the product “BegerCool” using technology “AeroTech“Materials of the future enhance the strength of home walls under the concept of “Cooler, more durable.” To stand firm in beingThe Best Cool PaintReady to plant the flag and be part of the transition in the business sector with eco-friendly colors, paving the way for Low Carbon Building Design in the business supply chain, aiming for the goal.Net Zero Emissions
Dr. Worawat Chaiyosboorana Chief Executive Officer of Beger Group CompanyIt has been revealed that over 6 decades of business operations, one of the key factors in the development of products and goods that have gained international recognition, including in the consumer markets for homes, buildings, and offices, is the continuous integration of innovation. Which “Beger Cool (BegerCool)“This is considered the flagship product in the empirical work that continues to develop relentlessly, guaranteed by the Champ of the Champ award from the National Innovation Awards 2024, the only one selected from 300 brands, which includes leading companies from every industry across the country. It has been the number one seller for over 18 years as the market leader in cool house paint. Recently, the product has been enhanced by incorporating technology.”AeroTechLet’s develop to make Beger house paint cooler and more durable, while effectively and sustainably meeting all living needs.
Dr. Worawat stated that Beger places great importance on the continuous development of products through innovation under the Eco-Wellness Innovation framework. For Beger products, such as Beger Cool, the latest has incorporated AeroTech technology alongside Ceramic Cooling in its production, which excels in reflecting heat with the utmost efficiency of the era. This has led to the development of environmentally friendly solutions that prioritize both home and planet, based on its working principles.Double Cool, Double ProtectionHelps reflect heat, resulting in a durable color film that is not damaged by heat, helping to keep the walls of the house cooler. Beger is committed to integrating outstanding (High Performance) properties and environmental friendliness to enhance quality of life while comprehensively caring for the environment throughout the entire supply chain.
“The standout feature of BEGER COOL, equipped with AeroTech technology, is akin to one of the most effective thermal insulation materials in the world. Made from silica, it is resistant to UV radiation and reflects and blocks heat by up to 97.5%, preventing it from entering the home. Tested by the radiation and heat testing institute OTM Solutions in Singapore, it has been shown to reduce temperatures by up to 6 degrees Celsius and help save over 32% on electricity bills. Importantly, its remarkable heat resistance results in homes or buildings that use BEGER COOL paint having a lifespan of over 10 years.”
However, Beger continues to focus on production.Low carbon productsThe reduction of carbon emissions from production (Embodied carbon) to the minimum, alongside the importance of reducing carbon emissions from electricity use for cooling in homes or buildings after residents move in (Operational carbon), has resulted in Beger being able to reduce greenhouse gas emissions by over 350,000,000 kilograms of carbon, equivalent to planting more than 5,594,492 trees. Today, Beger is recognized as the first paint manufacturer in the country to promote heat-reflective paint products and is a key player in the paint industry that drives products with environmentally conscious innovations,” Dr. Worawat added.
Mr. Pongchit Jamikornkul Managing Director of Beger Co., Ltd.stated that in the past decade, the house paint industry has been highly competitive. Beger has prioritized both quality and technology by innovating to meet market demands, especially in energy conservation and environmental protection, resulting in Beger Cool being recognized in the eco-friendly paint market over the past 1-2 decades. For the year 2025, Beger aims to expand its market share in the eco-friendly paint segment by 15% annually within the next 1-2 years, which not only meets market demand but also aligns with government policies promoting and supporting the use of eco-friendly materials and carbon reduction or Green Product.
“Regarding Beger’s development plan for 2025, we remain committed to developing low-carbon products to align with the CBAM (Carbon Border Adjustment Mechanism) andCarbon Taxof the global market, including integrating innovations to create positive outcomes throughout the business supply chain. Previously, we established theNet Zero Innovation & Solution Centerto serve as a hub for developing real estate and stakeholders in the construction industry across the supply chain to develop prototype projects for low-carbon businesses. Furthermore, we focus on reducing greenhouse gas emissions in every process, from upstream to downstream, and use eco-friendly innovative paints to expand into various industries, such as construction, to facilitate the creation of green buildings or Low Carbon Building Design, making it easier and more accessible for the Thai economy and industry to achieve our shared goal of net zero greenhouse gas emissions sustainably, aligning with Beger’s important mission to be a leader in innovative paints that care for the environment,” Mr. Pongchit concluded.
