Dr. Worawat Chaiyosburan, Chief Executive Officer of Beger Group has been honored to be a Guest Speaker at the event REAL CONNEXT 2025 which is an important gathering of a new generation of real estate developers who are strong and ready to create a network connecting with leading developers in Thailand.
At this event, Dr. Worawat shared his vision and experience as a leader of an innovative and sustainable paint brand through various successful projects that align with the approach ESG which is the key to a sustainable future.
Under the topic “ESG for a Sustainable Future” Dr. Worawat emphasized the important role of the paint industry in reducing environmental impacts and the use of advanced technology to promote sustainable real estate development, including ways the business sector can collaboratively drive the transition to a low-carbon society and move towards Net Zero.
Dr. Worawat’s vision
Dr. Worawat stated, “Beger is committed to developing product innovations to be Green Material the most effective, addressing both quality and sustainability. Many times we have pushed innovations to establish new standards, with certifications from leading agencies to confirm that our products are of high quality and meet the same standards as leading brands in the market. Because we believe that ‘paint’ must do more than just beautify; it must care for homes, people, and the world for a sustainable future.”
Beger’s low-carbon paint innovation
is based on NASA technology that has been continuously developed for over 20 years, providing properties to reduce maximum temperatures with thermal resistance, heat dissipation, and insulation values (REI) that are the best.
- Low Embodied Carbon and effectively reduce Operational Carbon, supported by research findings, along with an application to calculate the impact on carbon footprint.
- This paint innovation is behind many eco-friendly projects and is the first horizontal housing supporter to receive LEED GOLD certification.
Leadership in innovation and paint standards for sustainability
- Ranked No. 1 in Thailand as an innovative brand that supports environmental conservation.
- The only Winner in 20 years from recipients of the National Innovation Award. Over 300 brands
- The Most Innovative Brand by Future Trends Awards 2025
- Pioneering brands that push new standards and are the first in many standards, such as:
- Driving the establishment of the standard for heat-reflective color from sunlight and being the first to receive this certification
- Driving the establishment of the Energy Label No. 5 standard in the paint product category and being the first to receive this certification
- Certified CFO and CPF from TGO
- The first to receive CFP in the paint industry
- The first to receive the highest gold carbon reduction label
Net Zero Innovation Center and environmental projects
- Net Zero Innovation Center supports the development of Net Zero research projects and various special projects
- Paint CO2Cal A tool for accurately calculating the carbon footprint of paint
- Supporting new standards in the paint industry, such as Green Activity for Real Estate
REAL CONNEXT 2025 is an important platform that provides opportunities for leaders in the real estate sector and related industries to exchange views and sustainable development approaches to create a stable and environmentally friendly future for the Thai real estate industry
