
The leader in innovative paint that offers more than just discounts – creating a new dimension in the Thai paint industry with AI technology
After receiving an overwhelming response from both retailers and consumers nationwide, Beger Co., Ltd., the leader in innovative paint and construction materials in Thailand is officially extending the popular campaign “Beger AI Scan-Discount-Lucky Draw” until September 30, 2025 to provide benefits widely to customers and partners of all sizes
This campaign marks an important step for Beger in truly bringing digital innovation into the world of paint with the development of “Beger AI,” an OCR technology that allows customers to simply
- add LINE friends: @BegerClub
- take a photo of the receipt/bill and send it via chat
Then the system will verify in real-time and notify the discount immediately via mobile, with no minimum purchase required, and the more you buy, the more discount you receive
promoting sustainable growth for retailers across Thailand, both large and SMEs
One of the main goals of this campaign is to promote and stimulate sales for retailers nationwide, especially during a time when the construction materials market is adjusting. Beger believes that access to fair and flexible promotions will help retailers of all sizes drive their businesses sustainably, whether you are a large construction materials store or a local trader, everyone can equally participate in the benefits through the online system and immediately leverage sales
Participating product groups
Customers can join the campaign by purchasing Beger’s main product groups, including:
- exterior and interior paints
- roof paints
- wood paints
- metal paints
- waterproofing products
with immediate discounts per bucket, with no limit on the number of buckets, the more you buy, the more you save!

More than just discounts
This campaign is not just an ordinary promotion but a “new sales solution” born from an understanding of the digital market, integrating AI OCR technology (intelligent bill scanning) + CRM (customer data connectivity) + Mobile First (via LINE) intelligently, which Beger believes is the key to the future of the paint industry for consumers, craftsmen, contractors, and retailers, thus benefiting from usage that is easy, safe, transparent, and convenient anytime, anywhere
Participating products








Together creating positive energy for the Thai paint market
Beger would like to thank customers and partners nationwide for contributing to the success of this campaign and is ready to continue “driving innovation together.”
“We believe that the adoption of innovation not only enhances sales efficiency but also serves as a starting point for driving the market towards a future that benefits all parties involved.”
More details: www.beger.co.th Facebook: BegerPaint
Get an instant discount! No minimum purchase, no limit on the number of products.







