Choosing the color for your home is not a trivial matter, as it involves not only aesthetics but also durability, lifespan, and even long-term costs. Many may think that simply choosing an expensive, high-quality paint is sufficient, but there is another important factor that is often overlooked, which is the selection of “cool colors.”
Cool colors do not refer to colors that feel cold like ice or menthol, but rather to paint technology that helps reflect heat and UV rays from sunlight, keeping the walls of the house cooler, reducing heat accumulation, and extending the lifespan of the home. Importantly, it also helps save energy and is environmentally friendly. Therefore, choosing cool colors is not just about selecting ordinary paint, but rather an investment for long-term comfort in both a more livable home and a better world.
Why choose cool paint instead of regular house paint?
Durable paint is good enough, so why cool paint? As mentioned earlier, cool colors are the starting point for durability, significantly contributing to the protection of the home. Equally important is that cool colors from Beger do not harm the planet. If you’re wondering why, let’s look at the reasons.
1. Cool colors enhance durability.
Choosing durable paint is a good idea, but what we should pay more attention to is cool paint. We all know that Thailand is a hot country and faces heat issues every month, even in winter. The house itself also has this problem, not only from sunlight entering the house, which raises the temperature, making homeowners feel hot and stuffy, but heat and UV rays also affect the wall surfaces, causing the paint film to deteriorate, fade, and peel off more quickly, thus reducing its lifespan.
Imagine one side of our face that has been applied with sunscreen all the time, compared to the other side that has not been protected at all. You will notice that the unprotected side has visible dark spots, freckles, and blemishes. Research has proven that the main culprit is indeed sunlight and UV rays. If our skin is at such risk, how can our homes, which are exposed to sunlight all the time, not be at risk?
Cool colors like Beger Cool are therefore essential in combating heat and sunlight, making homes cooler and more durable through theDouble Cool, Double Protectfunctionality from the Ceramic Cooling technology combined with AeroTech, a new innovation from future materials that can reflect heat by up to 97.5%, reducing accumulated temperatures by up to 6 degrees, and saving electricity by 32%. This is suitable for Thailand and other Asian countries, as Singapore has also begun experimenting with cool colors to address heat issues in urban areas.
2. Cool colors help reduce global warming.
The uniqueness of cool colors with AeroTech lies in their ability to reflect heat, UV rays, and also emit infrared radiation (IR) in a special wavelength range, allowing it to escape outside the atmosphere without being trapped and reflected back to accumulate on the walls of the house. As the house cools down, homeowners will also reduce energy consumption from electrical appliances, contributing to the gradual reduction of the heat dome phenomenon or high heat accumulation in major urban areas.
Another aspect that makes Beger Cool different is that it is a low embodied carbon paint, due to the eco-friendly processes involved from raw material selection, paint production, the use of renewable energy, waste management, transportation, to post-usage management, which helps reduce impacts and is more environmentally friendly. This is comparable to planting 5,554,492 trees. For example, it has already
- reduced carbon dioxide emissions by over 3,500,000 kgCO2eq before reaching the hands of every homeowner.
- Energy-saving electricity from air conditioners totaling over 86,636 MW (calculated from 8 hours of sunlight)
- reducing carbon from energy use equivalent to 336,636,000 kgCO2eq
Importantly, BEGER Cool paint has also been certified for environmental standards and received eco-labels both nationally and internationally, including the Global Warming Label, Carbon Footprint Label, Green Label, LEED Label, WELL Label, Green Industry Label, and Energy Saving Label
Cool colors are the starting point for greater durability and more environmental protection, because nowadays, it’s not just our homes that need protection, but also the planet that we must look after together. This is why homeowners should prioritize cool colors as the first criterion when deciding to purchase house paint.
