Beger Company Limited reinforces its leadership in the field of Coating Innovation By elevating “color” from surface decoration materials to Nano-level structural protective material (Advanced Coating Material) That play an important role in the durability and lifespan of buildings.
Inside the event Architect Expo 2026 Between April 28 and May 3, 2026, at Challenger Hall, Impact Muang Thong Thani, Beger presented a new direction for the paint industry under the concept “No.1 Coating Innovation,” along with the launch of the innovation BegerShield, which reflects a significant transition in the construction sector.
From “Heat-Reducing Color” to “Structural Protection Material”
Beger’s expertise begins withBegerCool heat-reducing paintDeveloped for over 20 years and having been in actual use in buildings for more than 18 years, it has proven its effectiveness in reducing temperature and energy consumption in a tangible way. Currently, Beger has expanded intoBegerShieldthat does not stop at just reflecting heat but elevates to “Protection of structures at the material level”“Supports harsher environments, including heat, humidity, and pollution.”
Graphene Shield Technology: Nano-level technology for long-lasting durability
The key feature of BegerShield is Graphene Shield Technology the introduction “Graphene” Nano-level structural carbon materials are incorporated into the color film to enhance comprehensive protection performance.
Key Features:
- Enhances the strength and flexibility of color film
- Reduces permeability to water and oxygen
- Resistant to sunlight, heat, and harsh environmental conditions
- Helps extend the lifespan of building structures
Graphene is an advanced material recognized globally, with its discovery winning the Nobel Prize in Physics reflecting its scientific potential and practical applications in industry
An innovation that meets both Performance and Efficiency
BegerShield is designed ina 2-in-1 system (primer and topcoat in one product)which helps reduce work steps and increase construction efficiency
Benefits:
- Reduces working time
- Reduces labor costs
- Reduces resource usage
- Increases ease of use
This concept reflects the innovation development of Beger that considers both product performance (Performance) and effectiveness in real-world use (Efficiency)
Won the ASA Platform Selected 2026: Smart Innovation award at Architect’69
At the Architect’69 event on April 30, 2026, the BegerShield innovation received the ASA Platform Selected 2026: Smart Innovation award from the Association of Siamese Architects under Royal Patronage
This award reflects:
- the advancement of color technology at the industrial level
- the alignment with modern building design trends
- recognition from experts in the architecture field
real innovation experiences within the Beger booth
Inside the booth, visitors experienced a new presentation format that integrates technology and design through:
- Technical Mockup 3D “Beger Turtle” a 360-degree simulation of real surfaces to demonstrate the performance of the color system in a virtual environment
- Immersive Color Installation offering a new perspective on “color” as a material that plays a role in the structure, not just for aesthetics
Beger with the redefinition of the paint industry
The launch of BegerShield and winning this award reflect Beger’s transition to a new role as a leader in Coating Technology and Innovation from “paint used for surface coating” to “material that protects structures at the nano level” while driving the paint industry towards a future focused on durability, performance, and long-term sustainability of buildings.
